Tom Holland and Dawn French star in the M&S 2021 Christmas food campaign, with the Marvel actor voicing the iconic Percy Pig character for the very first time, alongside the Vicar of Dibley star who plays the Christmas fairy.

The ad makes history as the first time M&S has launched a campaign on TikTok, and the British retailer's Director of Marketing, Sharry Cramond, commented 'The M&S Christmas Food range this year is better than ever and who better to tell customers about our delicious Christmas food range than the national treasure and much-loved M&S icon himself, Percy Pig. Of course, he couldn't have just any voice, and having Tom Holland give Percy Pig his first words is about as exciting as it gets. Added to that the voice of the one and only Dawn French as the Christmas fairy - it’s the stuff of Christmas dreams!!'.